Advertising & Branding

View a collection of works in advertising, branding, and design.

Airbnb: See like a local

Concept:

Create two print forms of advertisements for the same brand, Airbnb, using the same headline, while advertising their "Experiences" product. The headline is “See Like a Local.”

Designed in Adobe Illustrator.

Layout & Design : Perfume Ads

Concept:

Explore three luxury fragrance themes catered to three different audiences.

All three scenarios must utilize ONLY the copy "for you," fonts from the DIN 2014 collection, the fragrance bottle image provided, and the colors black and white.

Below, you can see the research imagery followed by my design.

Designed in Adobe Illustrator.

Scenario 1: A high-end athletic brand does fragrance catered toward teen to young adults.

Scenario 2: A luxury Provence fragrance brand catered toward audiences who prefer light, layered floral scents.

Scenario 3: An urban fragrance brand that caters to an audience who prefers opulent scents distinguished by sophisticated floral, balsamic and resinous notes.