The Problem
Clash of Clans needs an idea that will turn it into the most powerful entertainment IP of the year and reignite love for the game.Clash of Clans needs an idea that will turn it into the most powerful entertainment IP of the year and reignite love for the game..
The Insight
In strategy games, players spend thousands of hours experimenting, testing, and formulating opinions on who and what is their best choice. Then, they argue about it.
Who is the most efficient? The best player? The best set-up? Have you seen the YouTube tutorial on the most optimized Wave 5 build—
The Solution
Choose Your Fighter.
In Clash of Clans, the battle is bigger than the battlefield. It’s about allegiance, rivalry, and pride — and every team has a path to glory.
Clash of Clans
Collaborative Campaign Concept
STEP ONE: Choose Your Fighter on Netflix
Clash of Clans offers four types of troupes to fight for you in early game: Barbarians, Archers, Giants, and Goblins. But who is the best? Netflix users will choose which team they want to be on when they log on to the app.
Exclusive profile icons unlocked by choosing your team (you only get one!)
STEP TWO: Share Your Choice with the World
Then, users share their choice with the world by sharing a team card designed and customized to them.
Work & Credit
In-Game integration with custom rewards based on your chosen team.
STEP FOUR: Watch the Battle Unfold
Concept ideation, creative direction, and graphic design by Audrey Chambers.
Game assets courtesy of the Supercell FanKit.
An in-app pop-up will show you the team you chose, and encourage you to confirm your participation in battle by sharing your team card.
Announce the weekly top of the leaderboard in the “battle.”
Use real analytics such as # of users who chose that clan, watch time, # of social engagements, or # of UGC posts from each clan to create rankings.
NEXT PROJECT
PREVIOUS PROJECT
A user’s participation in the team only counts if the user shares their card to social media.
Clash of Clans would sponsor gaming influencers and content creators to kick off the battle and encourage viewers to participate
