About

I am the social media manager for USA Today Best Selling Author Grace Goodwin. This includes analysis, strategy, content planning, content creation, and monitoring success.

Content

Results

Grace Goodwin

Jump To:

Research & Strategy

In beginning this role, I conducted extensive research and audits on Grace’s existing platform to identify strengths, weaknesses, and other useful information to inform my strategy.

Here are just a few insights I found at that time:

Reels were best for reaching a new audience, whereas carousels and photo posts were best for reaching Grace’s current follower base.
Reels performed best in reach and engagement.
There were no conversions across the board, whether it’s profile visits or actual link clicks.
Grace’s previous social media strategy, AI videos, were doing well in views at first, but quickly fell off.
Technical issues and blurry images (such as the Facebook banner or broken website buttons) are creating friction.
A video paid ad may perform better than a static image.

I identified content pillars for Grace:

New Releases/Product Promotion
Community
World Building and Lore
Hot Men & Sexy Scenes

Then, I created a full monthly content calendar catering to my insights, pillars, and book release schedule. Post date and times are directly tied to when Grace’s followers are most active, and each post has a clear goal according to Grace’s needs as each month progresses.

Finally, I tracked the success of each post in addition to monitoring in-app data in order to maximize my understanding of what does or does not make a post successful.

Jump To:

Results

Content

Carousels focusing on the world building and lore content pillar created to inform and excite prospective readers on Grace’s worlds.

The below posts received 1,129 (top) and 3,001 (bottom) views across Meta, up from the previous average of only 470 views per post.

Photo posts created for the “Hot Men” content pillar, specifically representing who is a part of what planet, and what their trope is to maximize accessibility to readers and allow them to find their niche.